Marketing and Management Quite Turmoiling

Question: Describe about the Marketing and Management for Quite Turmoiling. Answer: 1: The past couple of years has been quite turmoiling for Australia in terms of the social and political contexts. The repercussions are evident in declining church attendances as well and the reasons may be attributed to myriad factors pertaining to demographic, psychographic and behavioral modifications. Reports of scandals relatedto sexual abuse from certain sectors of the faith have maligned the reputation of the church. In keeping with the changing times, the church has failed to keep its pace through propagation of its services and preachings and thus have received not enough attention from the common mass particularly the youth. The changing demands and preferences of people have also fallen short under the church settings and activities (Hughes, Fraser and Reid 2012). 2: The new generation churches, in my opinion should consider other strategies of new market segments like targeting and positioning to cater the needs of the hour and improve and recover church going habits among people. Other than demographic segmentation, the churches may apply other suitable segmentation variables such as gender, income status, marital status, level of education and occupation that may have impact the church visits and addressing their issues and demands successfully will offer hope for regaining and increasing the visitors to church. However, the youth from their early teenage should be the potential targets for markets in this matter as they are the most vulnerable and volatile population who express their reluctance to visit the churches (Kotler et al. 2015). 3: Given a chance to work as a marketing consultant for a church encountering declining attendance issues for the past five years, I would suggest an overall modification of the traditional mode of church proceedings and services to help it attract more members. I would recommend the church to undergo a remodeling in terms of its outlook without harming the religious sanctity or chastity. The church should be modernized in terms of both the architecture as well as the infrastructures provided. Gospels and preaching should be rendered by the priest and the bishops in a more informal and humorous manner shunning the heaviness of the indoctrinated testaments thereby motivating the people receiving the preaching. Moreover, the concept of house churches should be implemented and the religious preaching and messages should be made available online for wider reach and easier access (Doll 2013). 4: The Christian religion sector seem to be vastly affected by the external environment and factors like globalization and changing trends in human needs, immigration, advent of other faiths such as Buddhism, Islam with the fading boundaries among different nations with intermixing and cross cultural emergence. The new generation churches should be more concerned about globalization effect and set their priorities and improvise newere services that are more flexible and accomodating suiting the needs of the people of this fast paced time. For future growth defying the declining trends the these churches must equip themselves with friendly and accessible versions of the preachings that may be made available in relevant websites, songs that are sung in modern style instead of the conventional tunes prefereably in collaboration with the famous professional singers and bands to expand their message to a wider audience through circulation of musical CDs and online versions of the hyms (Ma gowan and Schwarz 2016). 5: The website of the Hillsong church in Australia reads that it offers around 12 campuses rich in youthful spirit, generosity; faith filled in confession, lovable in nature and comprehensive in expression and thus moderately articulates its target population of the youths. Website reference of St Marys church belonging to the Anglican sector highlights their service timings and activities for Sundays and weekdays separately, parish office hours, information related to upcoming news and events, pictures in the gallery section to support their claims of the services offered in addition to the worship, wedding and baptism sections information. Thus this particular churchs positioning has been found to be targeted towards no specific group but everyone in general. On the contrary, the website of the paradise church reveals a more informal and youth centric approach devoid of any sort of heaviness or seriousness normally attributed to religious practices and preaching. All the religious doctrines and songs are available online and anyone can purchase them by means of online shopping or access them utilizing their subscriptions. Provision of donation has also been kept here. Partnership with the television units and scope for directly connecting with the groups and ministries through virtual world are also important features of this organization. Thus reviewing the activities of these three church organizations certain contrasting characters for each of their positioning were revealed. References: Doll, P., 2013. JOURNAL OF ECCLESIASTICAL HISTORY.The Journal of Ecclesiastical History,64(4), p.836. Hughes, P.J., Fraser, M. and Reid, S.B., 2012.Australia's Religious Communities: Facts and Figures from the 2011 Australian Census and Other Sources(No. 11). Christian Research Association. Kotler, P., Keller, K.L., Manceau, D. and Hmonnet-Goujot, A., 2015.Marketing management(Vol. 14). Englewood Cliffs, NJ: Prentice Hall. Magowan, F. and Schwarz, C., 2016.Christianity, Conflict, and Renewal in Australia and the Pacific. Brill.